http://phetched.com/ VirChewLy Indestructible Leash

Phetched.com - where form and function meet Fido

I saw Mutt Gear’s Vir-Chew-Ly Indestructible Leash on Dog Milk the other day, and I liked it so much that I’m not only going to repost it here, but I’m considering ordering a couple for Ming and The Dizz. The Vir-Chew-Ly Indestructible Leash, as you might guess from the name, is fiercely durable, made from flexible airplane cables that boast a tensile strength of 900 pounds, making them (virtually) immune to chewing, breaking, and tangles. These leashes are seriously not joking around.

http://dog-milk.com/VirChewLy Leashes

Dog Milk is a website dedicated to modern dog design, inspired by Jaime Derringer’s love for her two modern pets, Lulu and Beans. She felt that there needed to be a place where modern dog lovers can discover new products and sniff out what’s beyond the chain pet stores. Whether an innovative pet feeder, cool dog tee, or modern dog bed, Dog Milk strives to bring you the most cutting edge and modern design for your very best friend.Dog Milk is not a retail shop, nor do we sell anything from this website. We try to direct you to a website with every post, so that you can inquire directly. All of our funding comes from our supportive advertisers and affiliates links.

10/26/10

Pet Talk: Portland woman develops an indestructible leash, The Oregonian

http://www.oregonlive.com/pets/index.ssf/2010/10/pet_talk_portland_woman_develp.html

6/1/10

Hollywood Hank Leashes up in Style, The Hollywood Star News, Portland, OR.

What? Another new leash to wear on my walks? I am not a leash chewer like some anxious dog breeds. I am a hefty boy dog as you know, and I promote safety while out walking. So meet Joslin Larson, my new BFF (for those of you who don’t text, that’s “best friend forever”).  I heard about her product line of “Vir-Chew-Ly Indestructible” dog leashes and visited her
workshop to get the scoop.

Joslin, a former hairdresser and model who grew up in Northeast Portland, turned her passion for dog safety into a local business located on Northeast Broadway. Joslin’s mom June Selis encouraged Joslin to start her own business, which she named Muttgear. Joslin moved from modeling to machinist. In her workshop, Joslin uses a 30-ton hydraulic press, crimping galvanized steel onto all colors and different sizes of leashes. She’s pretty, smart and strong.

Joslin told me why, back in October, 2008, she went into this business. She was walking her very favorite Sheltie named Shelly, who broke her leash, ran out into traffic, was hit by a vehicle and tragically died. Joslin just knew the leash problem could be fixed by making them strong for us dogs and colorful. So she went to work. 

Joslin has made 10,000 leashes so far. They are available in many pet stores around town.  Pets on Broadway, 2762 N. E. Broadway, was one of the first stores to carry the leashes. Joslin
also sells the colorful leashes at the Salty’s Dog and Cat Shop’s two locations: 4039 N. Mississippi Ave. and 8119 S. E. Stark St., which I reported about in November 2009.  If you’re a traveling canine, you can find Joslin’s indestructible leashes in 150 stores nationwide, plus in Canada and Japan!

Today Joslin has two Australian Shepherds – very smart, determined, herding dogs who cannot break their Vir-Chew-Ly Indestructible leashes. The rest of us dogs benefit from Joslin’s product, aka “Leash for Life;” and we are proud to say it’s “Made in Oregon.” Have your humans check it out on her Web site: muttgear.net. I bought a pink one with a purple handle for my girlfriend, Defender, the Australian cattle dog. My new leash is basic black.

Hollywood Hank is a standard Boxer who lives in the Hollywood neighborhood (Kathy Eaton).