What? Another new leash to wear on my walks? I am not a leash chewer like some anxious dog breeds. I am a hefty boy dog as you know, and I promote safety while out walking. So meet Joslin Larson, my new BFF (for those of you who don’t text, that’s “best friend forever”). I heard about her product line of “Vir-Chew-Ly Indestructible” dog leashes and visited her
workshop to get the scoop.
Joslin, a former hairdresser and model who grew up in Northeast Portland, turned her passion for dog safety into a local business located on Northeast Broadway. Joslin’s mom June Selis encouraged Joslin to start her own business, which she named Muttgear. Joslin moved from modeling to machinist. In her workshop, Joslin uses a 30-ton hydraulic press, crimping galvanized steel onto all colors and different sizes of leashes. She’s pretty, smart and strong.
Joslin told me why, back in October, 2008, she went into this business. She was walking her very favorite Sheltie named Shelly, who broke her leash, ran out into traffic, was hit by a vehicle and tragically died. Joslin just knew the leash problem could be fixed by making them strong for us dogs and colorful. So she went to work.
Joslin has made 10,000 leashes so far. They are available in many pet stores around town. Pets on Broadway, 2762 N. E. Broadway, was one of the first stores to carry the leashes. Joslin
also sells the colorful leashes at the Salty’s Dog and Cat Shop’s two locations: 4039 N. Mississippi Ave. and 8119 S. E. Stark St., which I reported about in November 2009. If you’re a traveling canine, you can find Joslin’s indestructible leashes in 150 stores nationwide, plus in Canada and Japan!
Today Joslin has two Australian Shepherds – very smart, determined, herding dogs who cannot break their Vir-Chew-Ly Indestructible leashes. The rest of us dogs benefit from Joslin’s product, aka “Leash for Life;” and we are proud to say it’s “Made in Oregon.” Have your humans check it out on her Web site: muttgear.net. I bought a pink one with a purple handle for my girlfriend, Defender, the Australian cattle dog. My new leash is basic black.
Hollywood Hank is a standard Boxer who lives in the Hollywood neighborhood (Kathy Eaton).